Wednesday, November 30, 2005

A Recipe for Newspaper Survival in the Internet Age

Lessons
  1. Some of the readers know more about the subject, so allow them to contribute
  2. Others know less about the subject or may have personal agenda. Let "community" handle them via "moderating system" (I think editors also must play a big role in the moderation till the community is not big enough to be self-regulating)
  3. Malicious, obscene content should not be reason for not opening up to readers. Let moderation or editor take care.
  4. reader vs advertiser - well if reader make the medium trustworthy, in long run you will have more revenue. besides that allow advertisers to reply to the things.
  5. Go "Local" and advertise local
  6. Think internet as mainstream medium to grow since all others are being reduced.

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